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Article AKM100
Form Follows Function in Great Website Design by DA Cummings
Great website designs are much more than appealing graphics. The best-designed websites promote your business on the Internet following the basic design principal of form follows function. The form consists of your web page layout, graphics, and fonts The function is usability of web page elements, for instance: navigation, links, online stores, and interactions.
A beautiful website without function is just a pretty page that your clients will glance at briefly and leave. Users will not stay to explore the purely functional site because it is not aesthetically pleasing
Your web designer needs to work with you for form to follow function.
For form to follow function in your website design, you and your web designer need to become partners. You will want your website to be aesthetically pleasing while following basic design rules, usability, consistency, a clear identity and a clear visual hierarchy. Before putting pencil to paper or fingers on keyboard your web designer should meet with you and ask you questions such as:
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What audience do you want to target with your website?
- In what locals do you want to promote your website?
- What is the purpose of your website? Is it to promote brand recognition, sell tangible products, or service, promote an idea or an event, or inform the public?
- How do you want your audience to contact your business, phone, mail, e-mail or through a website form?
- What is the competition doing?
- What specific products or service do you want to promote on the Internet?
- What is your budget for your website design, Internet promotion, or web page maintenance?
- How often do you expect to update your web pages?
- What elements do your require on your website – specific colors, photos, fonts?
- How do you want your business perceived?
Bringing together form and function
Once your web designer knows how you expect your Internet site to function, it is her/his job to use this information and create your site following these basic web design principals:
Ease of Use
Consistency
Good Navigation
Readability
Visual cohesiveness
At AKMWebCo, we know the questions to ask and have the people to create a great website. Call us today to schedule a free no obligation web design consult (863)669-7450.
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